Real people , real location hence real clothes …. no photoshoped models. It’s all about originality in the J.Crew ‘Hello, World!’ Campaign. Clothes that can be worn by real people and are utilitarian. The photographers in their eight-city tour managed to capture ten tastemakers across the globe including bloggers, fashion designers, magazine editors and boutique owners.

Elisabetta Venturelli, a fashion designer from Milan, Italy, says that when it comes to her style, “I love mixing different styles to create improbable yet sophisticated combinations.” Her idea of the perfect finishing touch? “Jewelry, glasses and a hat.”




The campaign also features Caroline Issa, who works at Tank magazine, in London. “I like clothes that make a statement, whether that’s in a color, a texture or a cut. I’m not afraid of putting prints or colors together that might not necessarily go together naturally,” Caroline says about her style. Her idea of the perfect finishing touch? “A red lip.”

Takahiro Kinoshita, Editor-in-Chief at Popeye magazine, Tokyo, reveals that, “I like traditional style that’s authentic.” His essential article of clothing? “An oxford shirt.”

Classical violinist Charlie Siem also stars in J.Crews ‘Hello, World! campaign. Speaking about how he became a violinist, Siem says that, “When I was 3, I heard the violin on the radio, Beethoven’s Violin Concerto — still my favorite piece — and I was enthralled. I’ve been lucky enough to share the stage with the Royal Philharmonic and Moscow Symphony orchestras and even The Who.” As on his style, Charlie admits that, “I gravitate toward unostentatious, smart clothes.”

“It’s not about having expensive clothes, being on trend or having a perfect body. People who inspire me are people who really make me feel like I know a little more about their personality — their strengths and their weaknesses — when I look at them. It’s what gives them charm,”
On styling her look, Garance explains that, “I always try to mix shiny clothes with rougher items. I don’t like to feel overdressed or too pretty-pretty, so I wanted to pair the skirt with something supercasual like a military jacket, a jean jacket or flats. Scott told me to keep the heels, so…”




Berta Bernad, a talented photographer and blogger from Madrid, Spain, says that her style “depends on the day and my mood. I might get up and want to dress up, or just grab the first thing in my closet that catches my eye.”
On her blog, “I studied journalism, so I love to observe everything! From the moment I wake up, all I can think about is my blog. It’s not only about fashion, it’s about art, friends and my lifestyle. I hope it helps others find their style.”